In recent years we’ve seen a reinvention of corporate work-life. For employers, cultural fit is now valued higher than skill. For employees, the cultural experience at work is more valuable than pay and traditional incentive plans. If a company wants any type of retention they will have to create an environment of purpose and experiences. How? By focusing on being apart of something bigger than simply work, and understanding what culture means for each organization and highlighting it, as opposed to benchmarking and comparing apples to oranges.