Simon Senik wrote the bestseller ‘Start with Why’. In this book he talks about companies talking more about WHY they do what they do as opposed to WHAT they are doing. This acute understanding of purpose and direction allows customers to become a part of the company on a deeper level than just the function of the product or the result of the service. Thinking carefully about this book, I started to questions more deeply about why we do what we do, and what it really means in terms of living a fulfilling life.
This book is designed to look at the work we do and understand a true appreciate of the work we do and the life we live because of it. Bigger than work looks to redefine success in a way that financial status doesn’t determine our success, but more the happiness we experience in our daily lives that measures the success of our lives.
Bigger than work also dives into education and talks about how we can educate in a way that helps young people find careers that are best for them. Too often we see people trying to work through the ‘American Dream’, and although there isn’t anything wrong with it, we can’t assume that one sized shoe fits all feet.
Finally, bigger than work talks about the changing dynamic of the world we are living in. From the integration of technology, the rise of remote and flexible work, and the ease of access to, and in transmitting information, work is changing. To look at work in the same light as we have for the past century is outdated and stale. We have to be able to utilize technology and advancements around us in order to get the most out of the world we live in.
Bigger than Work is a passion project, and thoughts that I’ve wanted to share with the world for quite some time. The book is a channel to share observations and insights not only as an entrepreneur, but a young 20-something guy trying to find his way through life like anyone else. This book is a story about how I’ve tried to never feel like I’m working a day in my life, while still clocking 40, 50, even 80 hours a week at my ‘desk’, wherever that may be.
The bottom line here is happiness. I want you to feel that regardless of where you are or where you work, that everything is going well. There are always things that prevent total happiness, but it is because of the work you are doing that you are able to live the life you lead. If happiness is the true measure of success, then I want this book to let you know that what you’re doing is paying the bills and allowing you to keep the lights of your house on, regardless of the size.
To me, it doesn’t matter if you live under a bridge and collect cans all day, or are a Managing Director of some Fortune 500 company. If we have the means to live a happy life, then it doesn’t matter WHAT we do, it matter WHY we do it. That is what truly makes work Bigger than Work.