THE FORTHCOMING BOOK
THE CERTAINTY CRISIS
Finding clarity in a world that refuses to hold still.
Leaders used to set the pace of change. Now change sets the pace for them. Strategic plans are outdated before the ink dries; the new AI strategy is older than the model it’s trying to deploy. These aren’t edge cases — they’re the new baseline for every leader being asked to make confident, multi-year decisions for a world that won’t sit still for six months.
RELEASE APRIL 2027 · BY ERIC TERMUENDE · SUBJECT LEADERSHIP · FUTURE OF WORK









THE PREMISE
DESTINATION-BASED LEADERSHIP IS OVER
The old playbook said: pick a destination, set a target, march toward it. That same playbook is now a liability. By the time the plan is approved, the landscape has shifted. Teams burn out chasing goals that no longer match reality, leaders lose credibility, and the certainty everyone is hunting never arrives.
The leaders who thrive in the next decade won’t be the ones who guess the future correctly. They’ll be the ones who build organizations oriented by direction rather than locked to a destination — Wayfinders rather than Pathfinders, who learn to take action before the picture is totally clear.
It’s a new operating system fit for the world we live in today.
THE FRAMEWORK AT THE HEART OF THE BOOK
THREE MOVES OF A WAYFINDER
01
SET THE DIRECTION
Replace rigid destinations with a clear direction of travel. Targets are easily manipulated and quickly outdated; direction is durable, and it’s what teams actually rally around.
02
BUILD THE IDENTITY
Growth isn’t bolting new capabilities onto the old self. It’s becoming a different version of the organization — and the leader — than the one that succeeded last year.
03
MAKE THE 1-DEGREE SHIFTS
Progress isn’t “up and to the right.” It’s a series of small, deliberate experiments that compound. Wayfinders don’t leap; they course-correct, one degree at a time.
THE KEYNOTES
TWO TALKS BUILT FROM THE BOOK
01
The Certainty Crisis
Finding Clarity in a World That Refuses to Hold Still
We have been taught to chase certainty before we move — gather the data, build the plan, and wait until the path is clear. But in a world changing faster than any plan can keep up with, that instinct has quietly become the thing holding us back. The clarity we are waiting for doesn’t arrive before the decision. It arrives on the other side of it.
Drawing on his forthcoming book, Eric dismantles the myth that the best leaders are the best predictors, revealing a counterintuitive truth: clarity is a product of action, not a prerequisite for it. What matters isn’t certainty about the destination — it’s directional certainty, the confidence to move in the right direction before the picture is complete.
He walks audiences through the three moves at the heart of the book — setting a direction you can rally around when the destination is unknown, becoming the next version of yourself, and making the small one-degree shifts that turn uncertainty from something to survive into something to use.
WHAT AUDIENCES COME AWAY WITH
- Why chasing certainty before acting has become a liability — and what to do instead
- The difference between directional certainty and destination certainty, and why one survives change while the other shatters
- How to recognize the decisions they’ve been sitting on, and how to price the cost of waiting
- A practical method for making one-degree shifts that compound into real progress
- How to tell, while already in motion, whether to hold the course, shift a degree, or change direction entirely
02
Built for Uncertainty
Leading Teams That Move Forward When the Map Keeps Changing
When the future stops being predictable, most leaders reach for the only playbook they know: set the target, build the plan, and push the team toward it. But in a world that changes faster than any plan can keep pace with, that playbook quietly becomes a liability. Teams lose faith in goals that no longer match reality, and the whole organization waits for a certainty that simply isn’t coming.
Eric has spent nearly a decade studying what separates the leaders whose people run for the exits from the leaders whose people pull together and move forward. The difference isn’t sharper forecasting — it’s the ability to lead by direction rather than locking a team to a destination.
Leaders learn how to give their people a sense of direction when the destination is unknown, how to lead change without eroding trust, and how to build teams that are not just resilient through uncertainty but genuinely energized by it — with the same practical tools Eric uses with leaders at Amazon, Toyota, IBM, Coca-Cola, and Lockheed Martin.
WHAT AUDIENCES COME AWAY WITH
- How to lead by direction when the destination keeps changing
- The three shifts that move a team from anxious to unwavering through change
- How to change course without it looking like failure or eroding trust
- A method for helping a team become the next version of itself
- How to turn one-degree shifts into a team-wide habit of progress
- The questions that tell a team — mid-journey — whether to hold the bearing or change it
FREQUENTLY ASKED
QUESTIONS
G E T I N T O U C H
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- Standard keynote runs 45–60 minutes
- Available in person and virtually
- Can extend into a hands-on workshop