SNOWFLAKES AND FINGERPRINTS
How to Attract Top Talent in the Future of Work
Highlight what sets your organization apart to stand out from the competition.

HOW TO ATTRACT TOP TALENT IN THE FUTURE WORK
Regardless of where we look, talent shortages are impacting nearly every industry, and competition is fierce.
With an entire generation on the precipice of retirement, and not enough workers ready to replace them, the situation is only going to get fiercer. More than ever before, we need to do whatever we can to attract and retain top talent. But what is that? After a decade of research on the world’s greatest places to work, workplace culture and leadership expert Eric Termuende has the answer.
Like snowflakes and fingerprints, it all comes down to uniqueness. The days of job listings demanding an extensive list of skills and attributes from potential employees are gone. Instead, we need to talk about the larger workplace experience and the difference our organizations are making in the world.
REMOVE FRICTION & PREPARE FOR THE UNPREDICTABLE
WHAT YOU CAN EXPECT
To attract the right talent in today’s environment, we must plant our metaphorical flag in the ground and emphasize what makes us, as employers, different from the rest.
In this fun and takeaway-filled presentation, attendees will not only learn how to create their own compelling stories to attract the right talent to their organization, but they’ll also leave with a talent attraction framework they can continue to refine as the world of work keeps evolving.
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RESEARCHED
Actionable ways to create and share a unique, sticky, and impactful employee value proposition
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PRACTICAL
Key strategies for leveraging your best recruiters (your existing team)
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ACTIONABLE
An understanding of why creating a ‘best’ place to work might not mean what you think it does (and what licorice, cilantro, and pineapple pizza has to do with it)
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ENGAGING
Knowledge of where culture lives, and how to adapt your story based on the team/location you’re hiring for
What others are saying






LEADING BEYOND THEORY
BODY OF WORK:
Practical and Implementable Actions and Frameworks for the Leaders and Teams of Tomorrow
Blueprint to the Future
- Practical strategies to boost trust, resilience, and camaraderie
- An understanding of how to harness the power of one-degree shifts
- Methods for finding and reducing friction within teams
- Actionable steps to cultivate a culture of experimentation, risk free
- Research-backed insights on building team agility and excitement toward impending change
Snowflakes and Fingerprints
- Actionable ways to create and share a unique, sticky, and impactful employee value proposition
- An understanding of why creating a ‘best’ place to work might not mean what you think it does (and what licorice, cilantro, and pineapple pizza has to do with it)
- Key strategies for leveraging your best recruiters (your existing team)
- Knowledge of where culture lives, and how to adapt your story based on the team/location you’re hiring for
Complete Leadership
- Actionable ways to improve engagement and alignment across all generations in the workplace
- Knowledge of the differences and similarities across generations as employees and teammates
- An understanding of the role of company purpose, and why it is secondary to workplace experience
- Strategies for leading different generations
- The skills needed to promote idea sharing, creativity, and inclusivity across generations
Unwaivering
- Deep knowledge about the root of collaboration and how to enhance it across the team
- Research-backed insights trust, psychological safety, and belonging at work
- How to enhance excitement about change and how to involve the whole team in the process
- The most important question to ask to get engagement and buy-in
- Why the future is something to be excited about, not scared of
Leadership and AI
- What AI really is, how it is changing the world of work, and what to watch out for
- How to build trust on their team when change appears to be constant
- 3 tips to boost engagement, remove friction, and navigate uncertainty
- Why AI is a tool and not a threat
- Strategies to boost camaraderie and experimentation across teams
- The ethics of AI and what we truly need to know